Form Analytics

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Our Reporting Suite

Screenshot of Formisimo's Overview report

Form Performance Overview

See critical form performance metrics and find new optimisation opportunities

  • See the volume of visits, starters and conversions
  • Determine the form failure rates by device and by location
  • View headline data on form drop offs and corrections
  • See the funnel flow from visit, to starter to conversion
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Screenshot of Formisimo's Field Drop Off report

Popular Drop Off Report

Find out how fields cause form drop off, isolate the worst offenders

  • See which fields cause users to drop out of your forms
  • Compare drop off performance to your industry
  • View the form drop off rate over time, grouped by day, week or month
  • See the drop off funnel flow from visit, to starter to drop off
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Screenshot of Formisimo's Most Corrected Fields report

Corrected Fields Report

See which fields cause user frustration & increase abandonment

  • See the fields that have the most refills, deletes and refocuses
  • Track the average correction rate over time
  • See the health of each field, compared to your industry
  • View the correction percentage for each field
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Screenshot of Formisimo's Field Drop Off report

Problem Fields Report

View critical timing, drop off and correction data in one report

  • Visualise field performance with correction, dropoff and field time data
  • Add or remove metrics from the chart with a single click
  • See the median time spent in each field
  • Prioritise your optimisation process around the most problematic fields
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Screenshot of Formisimo's Real Time Form Fields report

Real Time Report

Monitor user engagement with your form in real time

  • See how many users are currently on & interacting with your form
  • View headline numbers on recent conversions and dropoffs
  • See which field users are currently in, and their current action
  • See the device and browser for users currently in your form
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Screenshot of Formisimo's Field Time report

Field Time Report

See how long users spend in your fields, with millisecond-accurate timings

  • See which fields suck up the most time for your users
  • See the median field time trends over days, weeks or months
  • Get the median, lower and upper quartile times for every field
  • Segment field times by device type to isolate issues
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Screenshot of Formisimo's Form Completion Times report

Form Completion Time Report

See millisecond-accurate timings for users who convert successfully

  • See how long users take to complete your forms
  • See completion time trends over days, weeks or months
  • Get the median, highest median, completion times for your forms
  • Segment completion times by device type
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Screenshot of Formisimo's Fields Before Submission report

Fields Submission Report

See how many fields users engage with before they become a conversion

  • See the number of fields that users engage with prior to submitting
  • Track the average correction rate over time
  • See the health of each field, compared to your industry
  • View the correction percentage for each field
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Screenshot of Formisimo's Field Drop Off report

Field Flow Report (BETA)

Visualise how users move through your fields, and find abnormal paths

  • See the different paths that users take between your fields
  • Segment paths by abandoning users or converting users
  • See the most popular paths for abandoning & converting users
  • See what percentage of users take each path