Big Brand Teardown contents

Mattel, the world's largest manufacturer and retailer of toys, has a few problems with their checkout. We give our critique of the shopping experience and offer advice on how to improve the usability of their forms.

This is our latest in our series of highlighting issues with big brands’ forms and checkouts. Today, we look at the flat pack furniture giant IKEA. The three areas we will look at are using ‘*’ to denote a required field, being forgiven with different formats of inputs such as credit card, and providing users with helpful error messages.

George Clooney may be the face of Nespresso, but he would undoubtedly not be that impressed with their form. Where do they go wrong, and what can you learn from it?

The second in our series of big brand take downs, here we look at Apple's online checkout and find some to admire and much to improve with their online forms. You and your business could also learn from where Apple have gone wrong.

As part of a new series of blogs we’re going to be analysing how forms are used by big brands and how we can learn from their mistakes. Sony Online Store The Sony Form (Red marks critical issues, yellow denotes areas of confusion). Sony are a huge international brand, and one that I respect, but... Read more »