Case study contents

Case studies on how improving your online checkout process and online forms can impact on an online business. Formisimo regularly tears down e-commerce sites, and publishes case studies for companies that use us.

Case study Insight

5 lessons to learn from Tesco’s online forms Continue Reading

5 lessons to learn from Tesco’s online forms

Tesco's ecommerce division grew 20% in 2014 while the rest of the business saw losses. I explored Tesco's user experience via their online forms. Tesco's sign up form and checkout form show good and bad user experiences that you can learn from. I've summarised 5 lessons to take from Tesco's online experience.

CRO Study: Fashion Ecommerce From Bag to Checkout Continue Reading

CRO Study: Fashion Ecommerce From Bag to Checkout

Get the low down on conversion trends on 20 fashion ecommerce sites. I've compared Boohoo, M&S, John Lewis, Clarks and many more, to understand the customer experience between the basket and the checkout. This is the point when basket or bag abandonment happens so getting these few short steps right is crucial.

Go Compare; Comparison Site Review Continue Reading

Go Compare; Comparison Site Review

Go Compare's car insurance quote generation form gets torn down. We critique the design, copy, usability and user experience of this insurance comparison site to reveal where the form could be losing conversions.