We've created Zuko, our next-generation form analytics platform. Explore Zuko Explore Zuko > Hide Message

Top 15 Online Form Building Tools on the Market


There are plenty of form creation tools to choose from, but which is best? The answer depends on what you want to achieve and how far your budget can stretch.

Our roundup of the top 15 form building tools gives you the lowdown on each platform’s USP and pricing giving you a great starting point to explore which tool is right for you.

And of course, we reveal our number one online form builder…

#1 HubSpot

Of all the online form builders out there, HubSpot takes pole position. Why? Because creating forms is just part of the puzzle. It’s what you do with the data next that really counts. And HubSpot delivers in spades.

Create custom and integrated forms in seconds using the drag and drop form builder. Use up to 1,000 form fields with a dozen different field types including checkboxes, radio buttons and dropdowns.

Or upgrade to premium versions to adapt your forms to suit your visitor with progressive profiling. With these advanced form design options, you’ll optimise your forms leading to more conversions and a better bottom line.

HubSpot Form Builder
Once your form has been completed, HubSpot automatically routes the details from your form to its powerful CRM system. From here you can send personalised emails, set reminder tasks to call interested prospects and be proactive in managing your customer relationships.

It’s this powerful combination of technology that enables HubSpot businesses to transform data into a powerful marketing resource.

Price: free for solopreneurs and beginner marketers ranging to £1,960 per month for enterprise-level organisations. This figure gives you much more than an online form builder: you get the full suite of HubSpot resources including a huge amount of other capability – like landing pages, live chat, SEO and content strategy.

#2 Leadformly

Does exactly what it says on the tin by providing you with pre-made lead generation forms. As a niche form builder, all the focus is on developing forms that convert. Based on best practice established by A/B testing multiple form designs, you’ll have everything you need to capture more high-quality leads.

Lead Formly

#3 Formstack

One of the better-known names in form creation, Formstack is a highly compliant form builder for businesses.

Need a tool that will work as well for HR as it does for marketing? One that allows you to conduct basic form testing and automate workflows while sharing the data across your organisation? Then this may be the tool for you.


Integratable with 40 apps including MailChimp, Google Sheets, PayPal and Salesforce, Formstack provides a well-rounded online form builder for businesses.

Price: plans start from $19 but you need to take up a free trial to see the pricing for their full range.

#4 Typeform

Take a conversational approach with your customers by asking questions in a natural way. This unusual online form builder takes form-filling to a new level making it more of a pleasure than a chore.


With beautiful, engaging interfaces, Typeform allows you to include images, gifs and video to bring your conversation to life. With Logic Jump built in, users won’t be asked to read and skip questions that don’t apply saving time, reducing frustration and helping you convert more.

The in-line form design and large buttons make the forms super-easy to use on mobile devices. And Typeforms can also be integrated with Google Sheets and Mailchimp making your data useable too.

Price: start with a ten-field typeform and 100 responses per month for free or buy the pro or pro+ plans at £28 or £55 per month.

#5 Paperform

Some forms need more context than others to get people to complete them. Paperform is based on the premise that if you tell the story, you’ll secure more form completions and more money.

Somewhere between a type form and a standard form, the form design is beautifully styled and gives you the option to interact as formally or informally as you like.


With connectivity to PayPal, Stripe, and Braintree it’s also great for securely taking payments, donations, and subscriptions. Paperform also has one of the highest numbers of app integration with over 1,000 other apps it can link with.

Price: starting from $15 per month for personal use or small projects through to $99 per month for agencies. All plans include a 14-day free trial.

#6 Wufoo

As part of the Survey Monkey family, Wufoo has a long history and a reputation for enabling users to design beautiful forms. Another platform that uses drag and drop, it has all the fields you need – including payment fields – for your forms.


Like many website form building tools, it has themes and form templates for you to choose from. Its main difference is the basic analytics package built in. Making this a good choice for those who want to create stunning forms with great functionality.

Price: Free if you’re only creating five forms per month with up to 100 entries and 10 fields. The Starter, Professional and Advanced packages are priced at $14.08, $29.08 and $74.08 per month respectively.

#6 Ninja Forms

What makes a form ninja-like? Being super-customisable with tonnes of plugins. As another WordPress online form builder, this will appeal to many marketers and web developers. The software allows you to create multi-page forms and adjust your layout. Unlike your average WordPress form, this drag and drop approach takes you from form-building novice to ninja in one swift move.

Ninja Forms

Price: There’s no free trial but all plans come with a 14-day money back guarantee. Packages range from $99 to $499 per year based on a number of sites, level of support and add-ons. You can buy a lower level package and purchase individual add-ons as required giving you full flexibility.

#7 WPForms

Building forms in WordPress can be difficult but WP Forms takes the pain away with its WordPress-compatible, drag-and-drop online form builder.


Source: WPForms

Using adjustable templates and customisable functionality you can build your form to take payments and set up marketing subscriptions. All in all, this is one flexible, friendly form builder.

Price: from $79 to $429 per year with four different plans.

#9 JotForm

Don’t want to create an account? Then take a look at JotForms.

For speedy form design simply find the template you want, drag and drop to customise fields then hit publish and you’re done.


That doesn’t mean it’s basic. There’s a tonne of added functionality including themes, payment options and bespoke fields – like adding in your signature using the widgets menu. And there’s a range of support via FAQs, guides and an online user forum.

Price: the starter kit comes free followed by bronze, silver and gold memberships that provide more storage space and increasing numbers of monthly form submissions.

#10 Cognito Forms

If raising money or taking funds is key to your organisation, Cognito forms could be the platform for you. Contact forms and order and registration forms can be created in seconds with no technical know-how required.

With free form design templates you can build, publish and manage your forms and integrate with a range of apps like Zapier and Microsoft Flow. Plus secure payment options – including Stripe, PayPal and Square – make this is a reliable way to capture information and payments.

Price: free for one user. $99 per month for 500 entries up to the enterprise level plan. All plans are available with a free trial.

#12 Device Magic

Particularly useful for operations and industry management, Device Magic helps those working remotely to complete forms on-the-go using a range of mobile devices.

Device Magic Forms

Ditch paperwork for online forms and trigger a range of workflow actions following form completion to reduce administration and make processes more efficient.

Price: competitive pricing starts from $30 per month with a range of pricing options and a free trial available.

#13 Form Bakery

Host your own forms with Form Bakery. There’s no need for any plugins with this online form builder. Simply pay a one-off fee to start using the drag and drop tool and the system creates the code for you to embed in your website. Once it’s in your site it’s yours to keep with nothing else to fork out.

FormBakeryPrice: one-off fees of $9, $19 and $49 for personal, single commercial and five commercial licenses.

#14 123 Form Builder

These contact form specialists help you gather personal details as well as capture orders, event registrations, and information for surveys. There is a range of templates to choose from, including forms by business type. Work in HR and need a 360-degree feedback form? There’s one right there.

Then use the drag-and-drop functionality to customise and roll out online forms in place of paper optimising and automating your processes and driving efficiency.

123 Form Builder
Price: plans start from $84.99 per month.

#15 Google Forms

Google Forms gives you fast form design that links to Google Sheets for downloadable data you can quickly analyse. You’ll get all the basic form fields you’d expect with multiple choice, drop-down menus, text boxes and more. With a range of add-ons, you can also plug in extra fields and features. A great starter option for those with no to very little budget.

Google Form

Price: free with a Gmail account or $5+ per month with a G Suite account.

Still not sure which online form builder is for you? Take a step back and consider what you want to achieve with your forms. Once you know, take a test drive using one of the many free trials. Or start with HubSpot – we’re confident you’ll be delighted with the results.