Fast-track your optimisation process by exploring how each field on your form causes drop offs and the total volume of drop offs, plus see what percentage of total drop offs this field represents.
Visualise the drop off rate of a form over time, group by week or month to see your drop off trend over a long period of time. Visualise any time period, from a single day to multiple years, and measure your form optimisation journey.
See the reverse conversion funnel for any period of time and explore how users move from Form Visits to Form Starters to Drop Off. See the total number of lost visitors and the drop off percentage.
We compare the performance of each field in your form to your industry and the Formisimo average to create a unique health score. Easily see which fields are troublesome and where your optimisation process should be focused.
The field names in your form don't always make for easy reading, but you can easily rename them in our reports. If you change the name once it'll change across every report in Formisimo.
All of the tables in Formisimo are sortable - click on a column header to prioritise that data and to see which fields are the best or worst offenders for that metric.
Some fields cause users to leave your form or checkout, and Formisimo shows you how each field impacts on drop off. There's no longer any guessing as to where you're leaking sales.
This report will give you critical drop off data on each field: how many users dropped out of the form because of this field (in the chosen time period), the percentage of users who engage with this field and who then drop out and what percentage of drop offs this field represents. This allows you to find critical issues, fix them and see the increase in conversion rate quickly.
Measuring your performance over time is easy with the drop off chart. Choose any time period and see how your drop off rate has changed over time. Group the data by week or by month to smooth out any spikes.
Using the device segmentation you can isolate specific drop off issues on Mobile, Tablet or Desktop, helping you deliver the best user experience for different device types.
"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."ConversionXL Peep Laja