See the relationship between form viewers, starters and conversions mapped over time in a beautiful, interactive chart. See data charted for any period, from a single day to multiple years.
Understand which device types and which regions cause the highest number of form abandonments and the abandonment rate. Use this knowledge to prioritise form optimisation tasks.
See the end-to-end form conversion funnel, from a form visitor to form starter to a confirmed conversion, along with the conversion rates for each stage, along with the final conversion rate for your form.
See a summary of which fields cause users to drop out of the form completion process and jump to the full Drop Offs report to explore field-level data in greater detail.
Understand which fields cause users to make corrections in the Corrections summary and jump to the Most Corrected Fields to see all the field-level data in full and to drive your form optimisation process.
With a single click you can segment all the metrics in this report by device type (mobile, desktop and tablet) to zone in to device specific issues and fast-track your optimisation process.
A form or checkout is the last step in the conversion funnel and it's costly to lose a customer at this stage. Your revenue, sales volume and cost per acquisition are all driven by the level of form abandonment that you have.
The Form Overview report is the first report you'll see when you use Formisimo and it's there to give you access to critical form performance metrics. The metrics that we present are there to drive your optimization and improvement process.
Query your behavioural data across any date range, so you can see trends over long periods of time and over multiple business cycles, or zoom in to a period that concerns you to find out what's causing users to abandon, and what frustrates them.
We help you fast-track performance improvements by showing you which form adjustments will give you the highest uplift, and our segmentation allows you to zoom in to device types to find out where your team should be focused.
"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."ConversionXL Peep Laja