Formisimo analyses online checkouts.
We crunched 16,943,096 pieces of data for July 2014, from users in 229 different countries.
Global Checkout Funnel
Users who view a checkout/form
Start filling in a checkout/form
Completion Rates by Device
in each field
Checkout Conversion Rates by Browser
Checkout Conversion Rates by Country
|Country Name||Time to Convert||Conversion Rate|
|United Arab Emirates||296 seconds||20.16%|
|United States||47 seconds||18.37%|
|United Kingdom||74 seconds||15.26%|
|Czech Republic||218 seconds||14.08%|
Checkout Conversion Rates by Day of Week
Formisimo is an analytics platform for online checkouts - we show you why your customers are abandoning your online checkout process (we also work for any kind of online form, for example contact forms, sign-up forms).
We gather a huge amount of data every day, and this report is our first way of sharing this information with the outside world. Online checkouts are the critical end point in a buying process, so if we can give you data on how people engage with checkouts we're hoping to make them even better.
To build the data for this report we query this user data on a global level. At the time of writing we have 2.5billion data points on online checkout usage.
You're welcome to absorb this report and use as you like (please do credit Formisimo with a link if you quote us) but you can also try out Formisimo for free and gather data on what your users are doing in your online checkout. The data we show our individual customers is far more than this report covers, so you can really understand your online checkout abandonment and how to make it even easier for your customers to buy from you (or signup, or contact you).
If you'd like to read more, take a look at this blog that our team created on Shopping Cart Abandonment.