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Thomas Cook booking form
Analysis of the Thomas Cook booking form
This form was researched as part of the
Holiday booking form
analysis in January 2018
League Table for all Holiday companies.
49 companies were included in the research.
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. We carry out deep analysis of the forms in a new industry every two weeks.
Form Mobile Screenshot
82% of holiday co's have less fields
This form has more steps than average
Ranked against 49 other Holiday co's
Ranked 43 out of 49 companies for speed
Success & Error
61% of holiday co's use inline validation
67% of holiday co's use postcode lookup
65% of holiday co's use mobile keyboards
Mark Required Fields
69% of holiday co's mark all required fields
iOS Field Movement
92% of companies allow easy field movement on iOS
2% of companies spot mis-spelt domains
8% of companies turn spell-check off on fields
47% of companies show customer service information
39% of companies have fully functioning autofill
Form Desktop Screenshot
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