Analyse how visitors use your forms, then optimise and react in real-time

Form Analytics

Track everything visitors do in your online forms

Formisimo is an analytics tool designed to track every interaction with your online form, give you advanced data and insight on how to improve them and increase your bottom line.

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Easy 60 Seconds Install, Start Viewing Live Data Immediately


In-Depth Interactive Information On How Visitors Use Your Forms


Advanced Tools & Reports Will Improve Your Conversion Rates

We're an evidence-driven organisation, but Formisimo is giving us actionable insights into a critical part of our conversion funnel like we’ve not been getting before from any other analytics tool. We’re using the insights to make our booking process and conversion rates the best they’ve ever been.

Dan Cohen - Product Director

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Registered users include

Registered users of Formisimo

Latest optimisation and analysis blogs from the Formisimo team

Read more on our
Form Insights blog  

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Formisimo works with all forms

  • Detect your forms automatically.
  • Track long forms that run over multiple pages.
  • Use AJAX? Dynamic Field Names? No problem.
  • Got a particularly complex form solution? Email us

Install in
sixty seconds. Instantly start recording data.


React in real time as customers fill in your forms.

  • Save your customers before they leave your site.
  • Target users who struggle to fill in your form, based on previous user behaviour.
  • You choose how the system acts: guide the user, get them to call you or adapt your form in real time.

Save more customers
by reacting to those that are about to
leave the form.


More Data, More Power to Improve Conversion Rates

  • Isolate and analyse your form users by location and device.
  • Segment visitors by browser type to see how different browsers change the user experience.
  • Block IP addresses and ranges to improve accuracy.

Gain deeper insight by segmenting users who convert.


Understand the impact of changes

  • Tracking the impact of improvements can be time consuming.
  • Formisimo automatically annotates changes to your form.
  • Formisimo's graphs are annotated with these changes.
  • You can easily add your own annotations.

Monitor how the changes you make to your form impact the conversion rate.

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Form Analytics and Analysis

View in depth form information

For almost all websites a forms sits between a website visitor and a conversion:

  • For e-commerce sites the user has to fill in their details to become a customer and place an order
  • For B2B service companies a user has to fill in a form to register an interest in a service
  • Almost every site has a contact webform
  • Most sites have login forms

Forms play such an important part in the conversion process that if you can improve them then you'll see an increase in sales or leads with the same marketing spend. This process of form conversion rate optimisation will also make it easier for your website visitors to engage with you, which means they'll have a positive experience of your brand.

Just like web analytics software such as Google Analytics the Formisimo Form Analytics tool allows you to view in depth information on how users use the forms on your site. This data can be split in to overview statistics, in-depth statistics and form issues, with the latter highlighting data that shows the user has a problem with part of your form.

Forms are one of the most overlooked areas of a website, both in terms of maximising performance and reducing the time taken to complete the required action. Formisimo gives you the power to find the problems within your form, correct these errors and reap the resulting benefits. One small change can go a long way towards increasing customer retention, leading to greater conversions and bigger profits. With Formisimo, you don't have to make a big change to make a big difference.

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About Formisimo

Formisimo is a unique tool to measure how visitors interact with the forms on your website giving you access to advanced metrics. Increase your site conversion rate and make sure you're making the most out of every website visitor. Read more about the team.

Works with

Formisimo has been tested on WordPress, Magento, PHP, ASP and Zen Cart
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