How to increase the conversion rate of long forms

Photograph of a person engaging with an insurance quotation form on a tablet

How do you optimise really long forms? I've analysed the long forms of 31 of the UK's leading insurers. In this blog I share what I've found: the tricks and improvements that can increase conversion rates.

Read more

Form Analytics; Hotjar vs Formisimo

A chess board

Not sure which tool to use to improve your online forms? This post gives a quick comparison of Formisimo with one of the other popular choices on the market, Hotjar.

Read more