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Form Analytics adds €5m revenue to an e-commerce client

About Pink Gellac

Pink Gellac are an international manufacturer and retailer of gel nail polish, operating in the US, UK, Germany, France, Netherlands and Switzerland.

They sell direct to consumers via their e-commerce enabled websites.

Business Challenge

In 2016 Pink Gellac selected Formisimo to provide intelligence on their checkout process.

They knew that their checkout was causing users to drop out of the sales funnel, but they didn’t know why. They wanted to understand what they should change in their checkout process to increase sales, and reduce customer friction.

The Results


The Formisimo team on-boarded Pink Gellac, providing them with an easy installation process followed by a data review session. Our data showed Pink Gellac where the critical drop off points in their checkout were, allowing their team to make informed changes to their checkout process.

Formisimo allowed Pink Gellac to monitor the performance of the changes, leading them to a checkout process that converted at a much higher rate.

What the client said

“Installing Formisimo was easy and the Formisimo team supported me throughout. We went from installation to seeing valuable insights very quickly”

“Formisimo increased our turnover by 1 million euros, which will increase to 5 million euros over the next 12 months. This is a significant return on investment.”

“Formisimo has allowed us to get the most out of our marketing budget. Their insights allowed us to maximise the value of the traffic that visited our site,”

Steven Renes, CEO

Pink Gellac products - examples of the range of gel nail polish that Pink Gellac produces

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