Form Analytics

shows you how to increase conversions

67% of people don’t complete online forms

Improve my forms or Request a Demo
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Users of Formisimo include...

Why people use Formisimo

Approved by leading conversion optimisation experts

"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."
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Why Our Users Love Formisimo

Thousands of companies use Formisimo to improve their online forms or checkout process. Here are the three reasons why they love us the most.

Screenshot of the Formisimo Form Overview report

Discover Form Abandonment Reasons

Speed up your conversion rate increase

You know that your form or checkout isn’t converting but you don’t know why. Formisimo helps uncover this in a quantified way. We measure the behaviour of every website visitor that sees your form, and we turn these tens of thousands of data points into powerful insight.

Formisimo gives you the data you need create effective hypothesis to steer your A/B testing program. We reduce the reliance on intuition and opinions. You get insight into the actions that all your customers are taking whilst onsite, showing you where they experience pain, what causes them to drop off, along with many more metrics and reports.

See our Form Analytics reports
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Pain-free, code-free installation

No developers needed

Most people find that Formisimo is the easiest tool to install and start getting insights into their form performance. Our advanced tracking script can see user behaviour in Ajax forms, forms within Iframes and complex form setups. You can easily block fields from being tracked, and block any IPs from being tracked.

Formisimo measures user behaviour in almost every type of form and we've been created to almost never require special customisation. Once you are tracking your forms, you can start making improvements and measuring their progress over time without needing to change the Formisimo tracking implementation.

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Powerful Form Insights

Formisimo turns deep form-behaviour data into reports that show you where the issues are.

Data on its own won't improve your business. But harvesting insight, monitoring progression to see what changes worked and optimising your way to success will.

Formisimo has been created to provide deep insight on user behaviour in your forms, and to present that in engaging and relevant reports. Our insight is created from the thousands of data points that we capture on each customer as they complete your forms, and our reports have been created to highlight specific issues and optimisation opportunities in your forms.

We designed Formisimo for teams that don’t have the luxury of a data scientist. Our 57 metrics will show you exactly where your biggest problems are. You don’t need to perform complicated data analysis to begin making improvements.

What Formisimo users say

Latest Form and Checkout Insight

What is Form Analytics?

Form analytics screenshot on laptop

Google Analytics, Adobe Analytics and other platforms measure visitors and pages. They're important platforms for understanding visitor journeys.

Form Analytics measures visitors and what they do in forms. Your visitors will have more inputs in a single page of your checkout process than they would over the entire rest of their user journey, so understanding what they do in each part of your form is vital to understand how you can improve your forms. If a form is the gatekeeper to value, then optimising and improving it is key to increasing conversions. If your checkout conversion rate is an important KPI then optimising the form steps of your checkout will increase your conversion rate.

Find Form Optimisation Opportunities Faster

Form Analytics reveals the pain points and problems that users have. It shows you which fields suck up the most time, where users drop out, how users flow through fields, and many more metrics. It's precise analytics that measures engagement with fields, not engagement with pages, and it's the best way to see how you can improve your form and checkout conversion rates.