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Insight from Hazel Bolton

Hazel is the content manager at Formisimo. She shares insight on general form and checkout related content, and guides to using Formisimo.
Form Analytics: What Metrics To Measure Continue Reading

Form Analytics: What Metrics To Measure

Form analytics are an important part of gathering diagnostic metrics. These give you insights not just into what is happening in your form but why. With this information, you can inform predictive metrics, design hypotheses for improvements and optimise your forms for increased conversions.