Form Optimisation Consultancy

Fast-track your form improvement process

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Getting access to an experts opinion was just as important for us as seeing behaviour data. Formisimo’s consultant was a key part of our optimisation process, and their insight saved us considerable time allowing us to speed-up our optimisation journey. The insight they provided was on-point, and we saw great results based on their advice.

Russell Harte
Group Technology Director, DFS
Photo of a member of the Formisimo team

Why use external optimization consultancy?

Your forms (or checkout process) are critical and their conversion rates have an impact on your primary business KPIs. Bringing in external expertise will get you a faster and stronger increase in your critical form metrics.

If you work within an ambitious business then you'll have ambitious targets. External support will give you a greater confidence that your optimisation efforts will be a success, and deliver those results faster.

Formisimo is a Form Analytics platform that shows you deep user-behaviour insights so you improve your form, and prioritise changes to get the best return on investment.

Screenshot of forms on different devices

Why work with our experts?

Formisimo is the creator and leader in the Form Intelligence sector. Our team has worked with hundreds of organisations to improve their forms and have worked hand-in-hand with our clients to optimise their registration forms, checkout processes, application forms, enquiry forms, quotation forms...and many other types of form.

By leveraging billions of data points on form behaviour, and through using our market-leading form analytics platform, we're positioned as the market leader in to not only give you the best insight in how people use your form but also what specific changes you should make to improve conversion rates.

To date Formisimo has captured
356 million user sessions 20 billion individual form behaviour data points
Form optimisation consultancy process diagram

The consultancy process

Our experts start by setting the optimisation scope based on your targets and desired focus. After installing Formisimo we'll start capturing behavioural data for your forms, and this dataset will be used throughout the consultancy.

Researching your industry allows you to understand where you sit in the market, and how your competitors have optimised their forms. Our experts also carry out testing on your forms across multiple devices, to log issues that they find

A roadmap is created with all outstanding issues and improvements, and this is prioritised based on the expected impact of changes. The process of developing, launching and testing issues is repeated, and the Formisimo behavioural data is used to determine the impact of these changes.

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Approved by leading conversion optimisation experts

"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."
ConversionXL Peep Laja