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Formisimo Features

Outstanding insight into forms and checkouts

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Screenshot of Formisimo Form Overview report

The World's Most Powerful
Form Analytics Platform

You know that your form or checkout isn't performing well but you don't know what to improve, or how to prioritise improvements. Forms are complex and drop-off can happen at any point.

Formisimo is a Form Analytics platform that shows you deep user-behaviour insights so you improve your form, and prioritise changes to get the best return on investment.

See all our Form Analytics reports
Screenshot of forms on different devices

Formisimo works with every type of form

From Single Page Applications, to forms drawn in via AJAX, Formisimo will track and report on user behaviour in them. Our platform has been built to reduce implementation time to virtually zero.

Multi-step forms or checkouts Single page applications Forms behind a firewall or login AJAX forms Inputs within an ASP wrapper Forms without an ID/Name Forms with persistence issues Forms drawn in on the fly Inputs with dynamic ID/Name Mobile App HTML Forms

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As easy to install as Google Analytics

No code changes, 60 second installation

Implementation time is dead-time that kills your excitement for a product. That's why Formisimo is installable in sixty seconds using a Tag Manager.

Formisimo's Form Analytics is driven by two JavaScript tags - a tracking tag that's installed on the page of the form and a conversion tag that tells us that a form has been successfully completed. No coding changes are required.

Our asynchronous JavaScript is delivered via Amazon's CDN, and it's lightning fast (average delivery time of under 50ms).

Built to measure and improve multi-step forms

If you have a multi-step checkout or a series of forms that form a single process you can use our Multi-Form Funnel report to get a performance overview of all your steps. Spot issues and optimisation opportunities in each form step then zoom into see the Form Analytics reports for that individual step.
Image of Multi-form funnel report
Screenshot of the Formisimo Multi-form funnel report

Track, Measure and Improve Multi-Step Forms

When your forms are part of multiple steps it's not enough to review each step individually. Formisimo's Multi-Form Funnel report shows you insight on the entire process, no matter how many steps your users have to engage with.

Your optimisation process is fast-tracked when you can see the weakest steps in a multi-step process. Using Formisimo you can zoom out to view all the forms in a process, spot optimisation opportunities and then zoom into individual forms to locate field-level issues.

Multi-form processes often have jump off points, like an address lookup, and you can use the Formisimo Persistence Tracking. This feature means that when a user leaves the original form to go to a second form, their behaviour is tracked within the same session when they return to the original form.

Image of a form on a mobile device and a tablet, with a screenshot of Formisimo form overview report

Find device and location-based form issues

Segment your data by device

Find more form optimisation opportunities by segmenting your data by device. Click our segmentation feature to show just mobile, desktop or tablet visitors in each of our reports.

Our Form Analytics reports will also show you the conversion rate increase opportunity split by device and country. You can also see the fail rate (the percentage of people who start, but don't complete a form) and the fail volume split by device type and country.

Screenshot of Form Analytics with data grouped by week

Group data by Day, Week or Month

See data for any time period

Formisimo works in the same way as Google or Adobe Analytics, allowing you to view data for any date range. Zoom into a single day to diagnose an issue or view trends across multiple years. Unlike other tools that offer Form Analytics as an add-on Formisimo doesn't just give you lifetime totals, we give you deep data.

Our Form Analytics reports visualise data in graphs at the top of each report, so you can easily see the movement on key metrics over a period of time. You can group this data into days, weeks or months to make it even easier to spot trends and determine which way your optimisation journey is going.

We designed Formisimo for teams that don’t have the luxury of a data scientist. Our 57 form analytics metrics will show you exactly where your biggest problems are. You don’t need to perform complicated data analysis to begin making improvements.

Form Academy Program

Don't optimise your forms alone. Our Form Academy is an online program for form improvement, taking you from the basics of using Formisimo to starting experiments. Customers on our Enterprise plan get consultancy time with the Formisimo founders, giving you access to their knowledge on form optimisation.
image representing the Formisimo Form Academy

Formisimo Platform - Frequently Asked Questions

Approved by leading conversion optimisation experts

"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."
ConversionXL Peep Laja