You know that your form or checkout isn't performing well but you don't know what to improve, or how to prioritise improvements. Forms are complex and drop-off can happen at any point.
Formisimo is a Form Analytics platform that shows you deep user-behaviour insights so you improve your form, and prioritise changes to get the best return on investment.See all our Form Analytics reports
From Single Page Applications, to forms drawn in via AJAX, Formisimo will track and report on user behaviour in them. Our platform has been built to reduce implementation time to virtually zero.
Implementation time is dead-time that kills your excitement for a product. That's why Formisimo is installable in sixty seconds using a Tag Manager.
Formisimo measures thousands of granular interactions with fields.
We store thousands of these interactions each time a user views your form. We then use this wealth of data to generate valuable insight on your form.
Capturing and storing all this data means that you can segment our reports (for example, by specific time period or by device type). Formisimo's approach is to give you access to this wealth of data rather than just showing you running totals.
Compare your fields to the rest of your industry using our field health scores.
Available in our most popular reports, the health scores analyse the performance of a field compared to your industry, the Formisimo average and the rest of your site.
The field health scores give you both a traffic light (red, amber and green) and a percentage score for each field, so you can see at a glance which fields are the best and worst perofrming. Use this scoring to prioritise optimisation on poorly performing fields.
Getting data out of Formisimo is easy, whether you want to export or print.
Export deep field-level data or performance overview metrics easily using our CSV export, or use our print functionality to send beautiful reports to your printer.
Enterprise customers can also access deep behavioural data, down to an interaction level, with our custom data export, or Enterprise customers can get a live feed of data in to their Adobe Analytics account (Feature coming in Q2 2017).
If you have a multi-step checkout or a series of forms that form a single process you can use our Multi-Form Funnel report to get a performance overview of all your steps. Spot issues and optimisation opportunities in each form step then zoom into see the Form Analytics reports for that individual step.
When your forms are part of multiple steps it's not enough to review each step individually. Formisimo's Multi-Form Funnel report shows you insight on the entire process, no matter how many steps your users have to engage with.
Your optimisation process is fast-tracked when you can see the weakest steps in a multi-step process. Using Formisimo you can zoom out to view all the forms in a process, spot optimisation opportunities and then zoom into individual forms to locate field-level issues.
Multi-form processes often have jump off points, like an address lookup, and you can use the Formisimo Persistence Tracking. This feature means that when a user leaves the original form to go to a second form, their behaviour is tracked within the same session when they return to the original form.
Find more form optimisation opportunities by segmenting your data by device. Click our segmentation feature to show just mobile, desktop or tablet visitors in each of our reports.
Our Form Analytics reports will also show you the conversion rate increase opportunity split by device and country. You can also see the fail rate (the percentage of people who start, but don't complete a form) and the fail volume split by device type and country.
Formisimo works in the same way as Google or Adobe Analytics, allowing you to view data for any date range. Zoom into a single day to diagnose an issue or view trends across multiple years. Unlike other tools that offer Form Analytics as an add-on Formisimo doesn't just give you lifetime totals, we give you deep data.
Our Form Analytics reports visualise data in graphs at the top of each report, so you can easily see the movement on key metrics over a period of time. You can group this data into days, weeks or months to make it even easier to spot trends and determine which way your optimisation journey is going.
We designed Formisimo for teams that don’t have the luxury of a data scientist. Our 57 form analytics metrics will show you exactly where your biggest problems are. You don’t need to perform complicated data analysis to begin making improvements.
Don't optimise your forms alone. Our Form Academy is an online program for form improvement, taking you from the basics of using Formisimo to starting experiments. Customers on our Enterprise plan get consultancy time with the Formisimo founders, giving you access to their knowledge on form optimisation.
Yes, all SME plans can start with a 7 day trial. The free period begins when we capture the first piece of behavioural data from your form. You can sign up to start using Formisimo for free, without any card details.
Once Formisimo is installed it will start collecting behavioural data straight away. You can view live data immediately in our Real Time stats report. The rest of your reporting is updated every night at midnight (GMT) so you'll be able to see a full suite of reports within 24hrs of installation.
Formisimo is designed to provide valuable insight into any type of form. From checkouts and lead generation forms, to registration forms, on-boarding and application forms - if you want to increase the conversion rate of any of these, Formisimo will help you.
Absolutely, and this makes setting up Formisimo even easier. We've been deployed through all major tag managers, and if you need support the Formisimo account management team will be on hand to help you.
No, we don't collect or store personally identifiable information. We only track behavioural data i.e. clicks, keypresses, focuses and blurs (movement in and out of form fields) but not the information that a user enters in to the form.
No, Formisimo has been built to work alongside great testing platforms like Optimizely, VWO and others. Formisimo helps improve your experiment success rate by directing your testing efforts to the biggest problem areas, whilst the platforms allow you to carry out testing.
Yes, every plan comes with seven days of usage for free, and that trial period only begins when we capture your first form behavioural data point. Take seven days to explore your data, at no cost (and no credit card details required).
Formisimo is designed to work with almost every form type. We work with forms within iframes, forms drawn in via AJAX as well as in almost all single page applications and development frameworks. As we're a platform focused solely on forms we've dedicated our time to making sure that Formisimo works on as many different types of form as possible. Formisimo can measure user behaviour in input boxes even if there is no form tag around it.
There's no restriction on the types of form you can track with Formisimo. In fact Formisimo can track user behaviour in input boxes even if there's no form tag around it. Our customers use us to collect data from e-commerce checkouts, registration pages, donation forms, contact forms and job application, surveys, search boxes and many more. We can even track forms behind login walls and on secure sites.
"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."ConversionXL Peep Laja