Formisimo measures engagement at a field level by capturing the interactions that a user makes in each form field.
We capture every form field event, from keypresses, clicks, focuses, blurs and more. By tracking these thousands of data points we can then mine that data to produce valuable insight. That level of insight can't be generated by "screen recording" software.
Our form analytics platform has been our sole focus for three years, and we've created a resilient, powerful product that can be deployed easily.
Our technology works with almost every type of form, and our advanced tracking systems can measure user behaviour in the most quirky of forms. Formisimo tracks user behaviour in forms drawn in via AJAX, in SPAs, in fields dynamically generated and more.
We capture an average of 1,200 data points when a website visitor engages with your form, and we mine that data to deliver 59 metrics on form behaviour.
Our easy-to-use reporting interface delivers actionable insight, showing you where the improvement opportunities are in your forms. Our platform has been built to become the start, middle and end of you form optimisation process.
Our platform measures user behaviour, and doesn't transmit or store the information that a user enters in a field. Their PII is ignored, not transmitted or stored.
Our platform is focused on behavioural data so we can show you incredible insight in to your users without needing to know what information they typed in a field. Formisimo is used by leading financial institutions including banks, insurance and credit card companies.
Compare the performance of your fields to your industry with our unique Health Scores. They make it easy to understand which fields are costing you money.
Health scores help you spot troublesome fields quickly, and they guide you to you to which fields to optimise first. Formisimo doesn't just show you where the problems are in your fields, it helps you prioritise changes to get the most financial benefit first.
Formisimo provides you with valuable, actionable insight. Our powerful reports show you where the problems are, allowing you to affect change quickly.
Knowing what to change in your forms is the first step in optimising them and increasing revenue. Formisimo also shows you in what order to make changes, and your account manager can show you how to predict ROI from your changes.