See your most problematic fields in a beautiful interactive chart. Remove any of the key problem metrics (time, drop offs, correction rate) with a single click. Get to grips with your form problems quickly and accelerate your conversion rate optimisation.
Visualise the average correction rate of your forms over any time period, group this data by week or month to see how your average correction rate is trending. Visualise any time period, from a single day to multiple years, and see how friction is increasing or decreasing.
See critical field drop off data, timing data and correction metrics in one sortable table. Formisimo measures every key press and field movement that a user makes in fields, including millisecond level timings.
Easily segment all the problem field metrics by device type (mobile, desktop or tablet) to focus your optimisation on problem devices, or to spot issues on each device type.
Formisimo draws field names from your HTML, but you can easily rename fields by clicking on them. If you change the field name in a report that will change it across all the reports in Formisimo, making it easy for you to see which fields are performing badly.
All of the tables in Formisimo are sortable - click on a column header to prioritise that data and to see which fields are the best or worst for that metric. Use this in the Corrections Report to see which fields cause the most deletes, cursor usage or re-focuses.
If you could improve three metrics for a form field it should be the drop off rate, the correction rate and the length of time a user takes in a field. Reducing the drop off will keep potential customers moving down the fields, reducing corrections will keep users happier (and less likely to convert) and reducing time taken will decrease the likelihood that a user will simply time-out or abandon through frustration.
Formisimo reveals all of these metrics in depth in the individual Drop Off, Corrections and Field Time reports, but to make it even easier for you we've brought the data in to one report, and included some additional metrics that will help you pinpoint problems faster.
Get insight on problem fields for specific device types using the Formisimo device segmentation. This allows you to segment by Mobile, Desktop and Tablet to drill down in to what needs to be fixed to improve conversion rates by device.
"If you have forms, you need to analyze their performance. Formisimo does a very good job at providing in-depth information that really helps with optimization efforts. Useful data, simple interface. It is form analytics that actually works, especially when compared to some mouse tracking tools that have form analytics as one of the many features."ConversionXL Peep Laja